Integrations

The term “integration” is tossed about a lot in marketing, but anyone from the media promotions/ad sales world knows how HARD they are to pull off well. It can take months and sometimes years of pre-planning and negotiations for a film to be worked into a show. Integrations in scripted shows require a massive leap of faith that the film will be organically woven in while not disrupting the show and annoying the audience.  But when you find the right idea for the right show, marketing magic can happen!